About Freed’s


5th & Main Furniture by Freed’s is a family owned and operated retail store. We offer a broad selection of unique home furnishings, lighting, window treatments, wall coverings, area rugs, accessories and more. One thing that sets Freed’s apart is our ability to customize your home furnishings. We have numerous brands of furniture that can be created to the exact specifications you are looking for. Our experienced staff is here to offer free design consultation, making you feel confident with your purchase decisions. Find everything you need for your home or commercial project within all three of Freed’s locations in Rapid City: 5th & Main Furniture by Freed’s, Freed’s Floors and Ashley Homestore.


In 1922, the Freed’s company started as Midwest Furniture in Chadron, Nebraska. Since the company’s humble beginnings, phenomenal growth has been achieved and many changes have taken place over the years. Although locations and store names have changed one constant remains: Freed’s is committed to our customers. We constantly strive to improve our selection, quality, value, and above all, customer service. Welcome to our family of stores!

  • 1922 Midwest Furniture opened in Chadron, NE founded by William Boeck.
  • 1958 Henry Freed purchased the business and opened a store in Hot Springs, SD.
  • 1962 Henry Freed expanded to Rapid City by purchasing American Furniture from Cliff Truesdale.
  • 1968 Henry Freed changed the name of the business to Freed’s Fine Furnishings.
  • 1985 Ka and Diane Alberts and Jerry Freed (nephew of Henry), purchased the stores from Henry Freed.
  • 1992 Alberts and Freed opened Furniture Mart in downtown Rapid City.
  • 2006 Alberts and Freed opened Ashley Homestore in Rapid City.
  • 2015 Dustin and Erin Krueger (son-in-law and daughter of Ka and Diane) joined the business.
  • 2017 A devastating fire resulted in a total loss of Freed’s Fine Furnishings on Sturgis Rd.
  • 2018 After the fire, Freed’s changed their business model and split the flooring departments from furniture at both Freed’s Fine Furnishings and Furniture Mart. Both flooring departments were combined into Freed’s Floors, located in Rapid City.
  • 2019 Furniture Mart became 5th & Main Furniture by Freed’s.
 layer 1